“Jen is professional, creative and bright and has a wonderful gift for understanding a brand’s core ethos and values”
— Vaishaly Patel, Harper's Bazaar Best Facialist
Jenni Baden Howard is a journalist and lifestyle writer with 25 years experience working on staff and as a contributing editor to national newspapers (Telegraph, Times, Daily Mail, Saturday Telegraph), magazines (Vogue, Marie Claire, Elle, Telegraph Magazine), customer magazines and websites (British Airways High Life and First Class Magazine, HN Harvey Nichols, Boots Health & Beauty Magazine, Sainsbury’s Magazine).
Jenni has written for international household names (Olay, Oral B, Hugo Boss, Tony & Guy, Lacoste, E45, Dr Hauschka), premium beauty brands (Omorovicza, NuBo, Vaishaly), destination spas (Cowshed Spa, Chewton Glen) and non-profits.
Writing one of the first British mummy blogs, she created and produced the first parenting podcast of its kind in the UK, interviewing industry experts and creating exclusive content for the show, Jenni collaborated with lifestyle brands ranging from Nike to Disney.
Jenni also works with a wide range of. industry professionals, experts and entrepreneurs, as well as non-profits.
Jenni currently writes The Midlife Beauty Edit on Substack, and a weekday column, Beauty’s Top Headlines, for Cosmetic Executive Women (CEW) in the U.S. — something which calls for early morning starts and much coffee.
Features, copywriting, campaigns and consultancy
Store + Brand Magazines
Alongside her journalism for national newspapers, magazines and online, Jen has created content for in-store titles and websites, including Boots Health & Beauty, Sainsbury’s Magazine and HN Harvey Nichols Magazine.
She has contributed to glossies including Heathrow Traveller and BA High Life and BA First Class magazines and for hotel titles such as Chewton Glen Magazine.
Product Packaging + Consultancy
Working closely with brand founders and their chemists, Jen has created product copy for brands including Vaishaly, Toni & Guy; NuBO, Charles Worthington and Omorovicza, amongst others.
Press Releases + Media
Jen has written press releases and media packs for brands including Oral B; Cowshed; Dr Hauschka; Crabtree & Evelyn; Charles Worthington; E45; Olay; Debenhams Beauty Club; Toni & Guy; Hugo Boss and Lacoste.
She writes editorial-style copy for advertorials for brands which appear in magazines and online for titles such as Porter, Harrods, Harper’s Bazaar, Town & Country and BA High Life, and for weekend supplements including the Telegraph.
She has also written beauty promotions, featuring a range of brands, for Spark Media (Telegraph Media)..
Social Media Campaigns
Jen has worked on social media projects, promotions and campaigns for a range of lifestyle brands.
She has guest-blogged for Boden and Sunuva swimwear and judged beauty awards and Pinterest competitions for Merci Maman and Tesco Beauty.
She has co-hosted Twitter parties with brands including Boots. She collaborated on contests with Marks & Spencer; LEGO; Reebok; Disney; Bliss SPA; Caudelie; Zaggora fitness wear; BabyZEN; NEOM Luxury Organics; Merci Maman; Balance Me; The Sanctuary Spa; FittaMamma; Aromatherapy Associates; Body Control Pilates; Olly M; SPEEDO; The Ideal Home Show; StorkSak; The Watch Hut; Lidl; Tangle Teezer; Nintendo; Evans and Maybelline New York.