Jenni Baden Howard, is a UK-based writer and freelance journalist. Her work has appeared in The Daily Telegraph (as a weekly columnist for the Style pages), The Telegraph Magazine, The Times, Elle, Vogue and Marie Claire, among others.

She has also been a contributing editor to Boots Magazine, Sainsbury’s Magazine, Harvey Nichols Magazine and British Airways First Class in-flight magazine. She was features writer for Health & Fitness magazine, edited one of the UK’s first parenting blogs and hosted the first British motherhood podcast (whilst writing for parenting glossies such as Baby London).

Jenni has created copy for ad campaigns, advertorials, press releases and more for brands ranging from international household names such as Oral B and Olay to niche brands such Omorovizvca and Dr Hauschka. She also offers consultancy to lifestyle brands, and has written for spas and wellbeing destinations such as Chewton Glen and Cowshed.

Jenni currently writes The Midlife Beauty Edit on Substack, and a weekday column, Beauty’s Top Headlines, for Cosmetic Executive Women (CEW) in the USA — something which calls for early morning starts and much coffee.